For the Committed
BIO
PROJECT SPECS
Our ongoing community campaign, For the Committed, is powerful because, no matter how last year ended, you’ve got another chance.
Realize now the journey isn’t about crossing an endpoint
It’s about transforming along the way. Over and over again.
We are a brand for the committed. And commitment changes who you are,
not just what you do.
Realize now the journey isn’t about crossing an endpoint
It’s about transforming along the way. Over and over again.
We are a brand for the committed. And commitment changes who you are,
not just what you do.
Client: BPN / BPN Media
Role: Director, editor, DoP
Shot on: Sony Cine
Release: Oct 2025
This is an ongoing series of short-form campaigns independently directed by members on our team. A lot of the direction and intention behind these individual pieces arises from what the athlete is currently experiencing, often with our own reflection on the meanings of their actions. These simple rituals in the lives of people who get after it on every level speak to their authenticity, and we try to capture their essence in what we produce. These aren't highly scripted shoots, but immersive looks into the lives of people trying to become better versions of themselves.
These shoots are often shot in a very simple verite handheld format, with an emphasis on in-the-moment conversations.
There is so much power in simple storytelling and emotion. We're not trying to over-produce these workouts and daily actions; if anything, we want to show the present joy in simplicity and daily habits.
